Zero GST on Health Insurance: Demand Surges 38% – What Consumers & Businesses Should Know

The decision by the government to exempt GST on health (and life) insurance premiums has caused a noticeable shift in consumer behaviour. According to a recent report, demand for high-sum insured health insurance plans has jumped by around 38% following the GST exemption.

Below, we’ll explain what changed, why the surge, who benefits, and how Trakintax can help you make smart decisions about buying or advising on health insurance.

In this blog, let’s break down what these changes mean for businesses, consumers, and the economy — and how experts like Trakintax are helping entrepreneurs stay ahead of the curve.

What exactly changed?

  • From 22 September 2025, premiums for individual health and life insurance policies become zero GST – meaning you’ll no longer pay the GST component on these premiums.
  • The report found that the average sum insured has increased from ₹13 lakh to about ₹18 lakh, showing that buyers are opting for more comprehensive cover.
  • The proportion of new buyers choosing coverage in the ₹15-25 lakh range has risen. The share of low-coverage ( <₹10 lakh) plans has declined from ~24% to ~18%.

Why is demand rising so fast?

  • Affordability improved: Removing GST reduces cost of premiums, making higher coverage more attainable.
  • Awareness of health risks: Post-pandemic, people are more conscious about needing stronger health protection.
  • Coverage upgrade opportunity: With tax savings, many are shifting from minimal cover to more robust plans.
  • Geographic spread: The surge isn't just in metros—Tier-2 and smaller cities show increased demand.

Key Trends at a Glance

Aspect Before GST Exemption After GST Exemption
Average sum insured ~₹13 lakh ~₹18 lakh
Share of buyers choosing <₹10 lakh cover ~24% ~18%
Share choosing ₹15-25 lakh cover ~44% in smaller cities ~48.6% in smaller cities
Seniors (61-75 yrs +) purchasing high cover Base lower ~11.5% increase in higher coverage

Who benefits from this change?

Consumers / Policyholders

  • Lower overall cost for insurance premiums → more value for money
  • Opportunity to upgrade coverage without paying extra tax
  • Especially beneficial for senior citizens, families in Tier-2 cities, and those who had minimal cover

Insurance Companies & Brokers

  • Rising demand creates growth opportunities
  • Need to redesign products (higher sums insured, more add-ons)
  • With aid from advisors, they can guide clients to optimize purchase timing

Advisory Firms & Tax/Compliance Professionals

  • Opportunity to advise clients on how to lever these tax changes
  • Ensure clients follow correct guidelines for claims/deductions

What should YOU do now? (with Trakintax’s help)

If you’re in the market for health insurance or advising clients, here’s your action checklist:

  • Review existing coverage: If you have a basic plan, check whether upgrading makes sense now that GST is zero.
  • Compare sum insured and benefits: Higher cover often reduces risk of out-of-pocket expenses, especially with rising healthcare costs.
  • Look into add-ons/riders: Features like Day-1 Pre-Existing Disease (PED) cover or critical illness riders have gained traction.
  • Purchase timing: Since GST relief is effective, consider acting sooner rather than later. Delaying may mean missing promotions or being caught in product redesign cycles.
  • Professional advice: With Trakintax, we help you analyse your health insurance need, compare policy options, and structure the cover to maximise benefit under the new tax-free regime.
  • Document & file correctly: If you’re a business or advisor, ensure proper documentation and premium payment records—especially when larger sums insured are involved.
  • Compare sum insured and benefits: Higher cover often reduces risk of out-of-pocket expenses, especially with rising healthcare costs.
  • Compare sum insured and benefits: Higher cover often reduces risk of out-of-pocket expenses, especially with rising healthcare costs.

Final Thoughts

The zero-GST move on health insurance is more than just a tax change—it’s a strategic opportunity. Whether you’re buying your first policy, upgrading coverage, or advising clients, the time is right for action.

With demand already up by 38% and higher sums insured becoming the new norm, smart planning matters more than ever.

Contact us today for a free consultation.

Mobile: 9358072247

Gmail: trakintax@gmail.com

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